CBA 350 / 450 – Business Analytics
Business Analytics plus Business Intelligence = Business Metrics
The 21st century belongs to those who can think and act based on sound business intelligence. It is no longer good enough to make business decisions, no matter what the field, based on little more than feelings or gut reactions to events. Consumer product companies, insurance companies, banks, governments, and even sports teams are turning to analytics to improve their bottom line and assure their survivability in this age of hyper-competition.
Business intelligence is information acquired that enables and supports an improved and timely decision process. Business analytics is the process of generating and delivering that information.
This course focuses on the business analytics process that integrates data sourcing and management to provide meaningful information. A strategic approach to business intelligence metrics and information is incorporated.
Materials Fee $50
2 days: one day per week, 8:30 am - 4 pm