CBM 118 / CBM 418 – Business Strategy
Principles of Business
Developing effective business strategies is at the heart of any successful company. To thrive, planning and strategy are necessary for every for-profit or nonprofit organization.
You will learn methods and processes to develop strategies that maximize profitability by applying analytical techniques that measure unique resources and capabilities. Through case studies and best business models you will learn how to develop and execute a distinctive strategy that enables you to create and sustain a competitive advantage. This course integrates business functions including accounting, finance, marketing, and operations among others.
1.8 CEUs
Key Topics
- Learn how to set the strategic direction of the organization
- Examine the methodology for identifying the key threats and opportunities facing the company (SWOT)
- Generate and evaluate options
- Weigh alternative courses of action
- Formulate strategic recommendations
Tuition $525
Materials Fee $40
Six Classes, Tuesday 6:00 - 9:00 pm or Online
