CBM 419 – Social Media Marketing
Technologies, Techniques and Tools
In the fast-paced world of online marketing, reaching out to target audiences has never been easier - and more overwhelming. Social Media Marketing focuese on the most popular technological and viral tools of today. Learning these tools will help to propel your career, promote your business, and boost the bottom line.This course covers web-based techniques to promote an organization's relevant products/services, monitor its reputation, build brands, and engage consumers and stakeholders.
You will learn how to identify the core values, needs and perceptions of your target audiences, how to communicate the benefits of your organization and/or product, and the increasing role of social media and networks in your strategic outreach efforts.
1.8 CEUs
Key Topics
- Create your SMM strategy
- The importance of starting with a stratery
- Audience analysis and segmentation
- Social media relevance to marketing, operations and customer service
- Program measurement for feedback and results
- Channels such as Facebook, Google, LinkedIn, Twitter, and YouTube
Tuition $525
