EDM 400 – Digital & Social Media Strategy Certificate Program

Harnessing the Power of the Web for Organizational Advantage

Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the business opportunities in this complex environment have a distinct advantage. Business decisions that are tied to a considered plan and articulated business objectives save everyone time and money.

The Digital & Social Media Strategy Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media and understand the role of search and “Big Data”.

3.0 CEUs

Key Topics

  • Understanding the internet’s impact on business
  • Conducting an effective digital inventory and data assessment
  • Creating a strategic digital plan
  • Transforming negative online interactions to positive business success stories
  • Building and maintaining engaged “brand advocates”

Tuition $2,495

SCHEDULE

EDM 400 Online, Anytime

For More Information

Please contact Amy Grant 
Assistant Director
Phone: 401-232-6203
E-mail: agrant2@bryant.edu

Customize This Program and Cut Costs
Group discounts and customized training are available. Please contact Amy Grant, Assistant Director, Executive Development Center at (401) 232-6203 or agrant2@bryant.edu