EVM 402 - Event Marketing

Event Marketing examines all aspects of the marketing mix related to successfully marketing an event.  The course will explore various marketing tools – from the traditional to the emerging – to successfully promote an event.  It will also cover the role of marketing in the event life cycle, demonstrating the best use of marketing tactics while using evaluation techniques to measure a successful outcome.

2.4 CEUs

KEY TOPICS

■  Introduction to Event Marketing

■  Integration – the 5 W’s of Event Marketing

■  Promotional Tools to Drive Event Success

■  Marketing Design

■  Funding the Event Marketing Program

■  Marketing Strategies – Print

■  Marketing Strategies – Web-based

■  Marketing Your Event Business

■  Evaluation Techniques

Tuition $699

 

SCHEDULE

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