Design Thinking

Leverage your creativity and tackle complex problems by developing innovative solutions in any organization.

A human-centered approach to problem solving.

The general goal of the Design Thinking Certificate is to provide an experiential and engaging course in the design thinking process.

Participants are introduced to the design thinking framework and methodology, and they practice design thinking firsthand through a sampler of interactive learning activities that highlight the five phases of the design thinking process: empathize, define, ideate, prototype, and test.

The certificate program culminates with an opportunity to apply design thinking to address an innovation challenge currently facing your professional team or organization.

As a participant in the Design Thinking Certificate, you will:

  1. Consider the strategic reasons for incorporating human-centered design within your organization’s existing practices.

  2. Embrace design thinking mindsets to optimize effective collaboration and problem-solving.

  3. Understand that human-centered design creates transformational opportunities by focusing on the customer first.

  4. Learn and practice the phases of the design thinking process: empathize, define, ideate, prototype, and test.

  5. Experience design thinking methodologies firsthand using virtual design and collaboration tools. Design thinking methodologies will include:

  6. Gain confidence in your ability to start using design thinking terms, tools, and techniques in your professional work.

Schedule of Session Topics

Each session is 2.5 hours. Instructional format includes a combination of active learning and practice opportunities, direct instruction, video clips, remote small group work, discussion, and opportunities for questions/answers.

Session 1: Introduction to the Design Thinking Process & Building Empathy for the User

Session 2: Observation & Interviewing Techniques, Empathy & Journey Maps, & Personas

Session 3: Crafting Insights & Ideation

Session 4: Convergence Techniques & Storyboarding

Session 5: Prototyping, Experimentation & Testing, Feasibility & Viability

Session 6: Incorporating Design Thinking within Your Professional Context

Course Format: Virtual Instructor-Led
Schedule: 10/12/2022 to 11/16/2022
Wednesdays at 6:00PM-8:30PM
Tuition: $1995
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Executive Development Center

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Dr. Alison Butler, PhD

Faculty Profile - Alison Butler - 562x372

Dr. Alison Butler, PhD

Allison G. Butler is a Professor of Psychology at Bryant University in Smithfield, RI. Allison is certified as an IDEO/Experience Point Design Thinking Facilitator and certified by the Luma Institute as a Design Thinking Practitioner. Allison holds a Ph.D. in Educational Psychology from Boston College, a M.Ed. in Educational Psychology from the University of Virginia, and a B.S. in Psychology from the College of William and Mary. As a human-centered design and innovation consultant, Allison designs and delivers experiential trainings on design thinking, leadership, and innovation strategy to a wide range of audiences. At Bryant University, Allison is the Director of the university’s signature design thinking program, the Innovation and Design Experience for All (IDEA) Program for First Year Students.

Dr. Lori Coakley, PhD

Faculty Profile - Lori Coakley - 562x372

Dr. Lori Coakley, PhD

Dr. Coakley is a Professor in the Department of Management at Bryant University. She received her Ph. D in Organizational Studies from the University of Massachusetts in Amherst. Dr. Coakley is Senior Research Fellow for the Hassenfeld Institute for Public Leadership, conducting workshops on leadership, team building, power and influence, negotiation and communication. Dr. Coakley is a certified facilitator in Innovation and Design Thinking. Her consulting work and research publications center on design thinking and business pedagogy, organizational leadership, executive presence/personal branding, negotiation, and strategic management.