Digital & Social Media Marketing Certificate Schedule: Online, Anytime Harnessing the power of the web for your organizational advantageOnline activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the business opportunities in this complex environment have a distinct advantage. Business decisions that are tied to a considered plan and articulated business objectives can improve performance and save time and money. The Digital & Social Media Marketing Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media and understand the role of search and “Big Data.” KEY TOPICS
Who Should AttendThis certificate is designed for Digital Media Strategists/Managers, Digital Media Planners, Social Media SESSION ONE: Understanding the Internet’s Impact on Your Business SESSION TWO: How To Conduct an Effective Digital Inventory and Data Assessment SESSION THREE: How to Create a Strategic Digital Plan to Support Your Organization’s Goals SESSION FOUR: How to Transform Negative Online Interactions Into Business Success Stories SESSION FIVE: How to Build and Maintain Engaged “Brand Advocates” Online to Benefit Your Business |
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