Digital & Social Media Strategy Certificate


Online Program - EDM 500


Schedule: Online, Self-Directed
Tuition:
$2,495 / CEUs:  3.0 


Social Media Strategy is a form of marketing that uses social media sites, forums and blogs to promote products or brands and create awareness about them. Digital Marketing implies promoting and attracting customers, through all digital platforms including internet-based and non-internet-based channels.

The Executive Development Center’s Digital and Social Media Strategy Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media, and understand the role of search and “Big Data.”

We used microburst learning techniques and structured the activities so you can practice the concepts by interacting with your boss, work colleagues and other specialists. The assignments in this course will give you an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for your choices.

Format Overview

This course consists of 10 weeks of guided learning, each comprising multimedia, interactive modules, curated readings, Monday Discussions, and Saturday Deliverables.

It is expected that you will spend approximately 3 hours per week working through these materials and assignments.

Key Knowledge Areas

  • Define what digital marketing is, the channels within which it operates, and its role in marketing strategy.
  • Quantitatively evaluate strategies and tactics to inform marketing decisions and track marketing effectiveness.
  • Identify target audiences to create original digital content that meets organizational goals.
  • Evaluate performance in a marketing funnel and marketing automation tools in relation to business objectives.
  • Design and launch a digital marketing strategy to push potential customers through a conversion event.

Strategies for Success

Our Strategies for Success course is the first step in your online educational journey. This is a one week course that will familiarize you with our online learning system, to ensure when you begin your certificate program you are ready to learn and fully participate. For more information, please contact a Program Manager today at EDC@Bryant.edu or 401-232-6200.