Digital and Social Media Strategy

A comprehensive look at today’s digital business world, to enable you to build an executable digital strategy plan.
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Digital and social media skills are ever-evolving and are some of the most in-demand needs for an organization. The Digital and Social Media Strategy Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media, and understand the role of search and “Big Data.”

Through microburst learning techniques and structured activities learners will practice the concepts by interacting with their boss, work colleagues, and other specialists. The assignments in this course will give you an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for your choices.

Outcomes

Individuals will come to define what digital marketing is, the channels within which it operates, and its role in marketing strategy.

  • Quantitatively evaluate strategies and tactics to inform marketing decisions and track marketing effectiveness.
  • Identify target audiences to create original digital content that meets organizational goals.
  • Evaluate performance in a marketing funnel and marketing automation tools in relation to business objectives.
  • Design and launch a digital marketing strategy to push potential customers through a conversion event.

Audience

For individuals in any sector with any level of digital and social media knowledge. Suggested for those who are currently working on a project and need assistance creating an executable strategy with metrics for success.

Course Format: Online, Self-Directed
Schedule:
Begin your course on the first Sunday following enrollment.
Tuition: $1995

Executive Development Center

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Bryant Value

Time

Anticipate 3 hours per week working through the 10-week program.

Assignments

Discussion posts due on Mondays and all other deliverables due on Saturdays.

Getting Started

Begin your class on the Sunday following paid registration.

Sharmin Attaran

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Sharmin Attaran

Marketing professor with interests in social media and sustainability. Currently teaching consumer behavior, sustainability marketing and digital marketing strategies. Currently researching how sustainability is communicated in the supply chain using digital media. B.A. University of California Los Angeles; M.B.A. California State University Bakersfield; Ph.D. University of Illinois at Chicago.

“Strategies for Success” is a one-week module that will familiarize you with our online learning system, to ensure when you begin your certificate program you are ready to learn and fully participate. Required for all first time Self-Paced Bryant University certificate learners.