Digital and Social Media Strategy

Digital and social media skills are ever-evolving and are some of the most in-demand needs for an organization. The Digital and Social Media Strategy Certificate provides a comprehensive and strategic look at today’s digital business environment. Participants will examine the key components of the web, how it functions, how to gain traction, learn how to leverage social media, and understand the role of search and “Big Data.”

Through microburst learning techniques and structured activities learners will practice the concepts by interacting with their boss, work colleagues, and other specialists. The assignments in this course will give you an executable digital strategy plan that includes operational tactics, benchmarks for measurement, a reporting protocol, and a rationale for your choices.

Outcomes

Individuals will come to define what digital marketing is, the channels within which it operates, and its role in marketing strategy.

• Quantitatively evaluate strategies and tactics to inform marketing decisions and track marketing effectiveness.
• Identify target audiences to create original digital content that meets organizational goals.
• Evaluate performance in a marketing funnel and marketing automation tools in relation to business objectives.
• Design and launch a digital marketing strategy to push potential customers through a conversion event.

Audience

For individuals in any sector with any level of digital and social media knowledge. Suggested for those who are currently working on a project and need assistance creating an executable strategy with metrics for success.